Who is “Everyone?”

Seth Godin wrote a post today called I’m mad at everyone. It’s a title that draws you in, isn’t it?

What Seth is really upset about is the notion of “everyone.” You know them. Everyone thinks you are a failure, or that you won’t be able to fulfill your dream, or whatever it is your “everyone” tells you.

In the book Finding Your Own North Star, Marth Beck challenges us to name our everyone. That’s right. List them. Who are these people that make up your everyone? Maybe a parent or colleague or neighbor? Write their names down.

For most of us, it turns out “everyone” is really only 3-5 people. That’s it. The rest of the people in your orbit think you are doing great. Don’t let the few negative folks become everyone.


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