Dove Ads Get Real

Dove has captured my attention lately with it’s Campaign For Real Beauty. Their ads have appeared on TV, in magazines, and online depicting natural beauty in all ages, shapes, and sizes.

I’ve never considered models as “real.” Perhaps that’s why I never bothered to aspire to such images. Or maybe I was lucky enough to have people around me who taught me exactly what this video from Dove encourages.

Why is it that pictures of “real” people in a magazine actually grab my attention more than pictures of models? I have one theory: maybe ordinary people show more emotion in photographs since they haven’t trained for the industry. That’s just one thought. Anyone else have ideas?

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2 Comments

  1. Andamom said,

    Sunday, October 21, 2007 at 11:37 pm

    Good question… I glaze over prepared poses and look for genuine emotion. I’ve mentioned this to my daughter countless times when she cannot understand why I prefer her true smile to something forced. It amazes me that few companies pick up on this and take advantage of the vast majority of people — not the .01% of the population… My husband works for an ad agency — perhaps I should randomly bring it up…

  2. Sherri said,

    Tuesday, October 23, 2007 at 8:27 am

    I think children especially have a tough time with a real smile vs. a forced smile when it comes to photographs. I found candid shots work best for the boy in my house.

    Let me know what your husband says, Andamom. :)


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