More Choices Than Ever

Information overload is a term commonly thrown around these days with the Internet being a large source of information. With information comes choice. We must choose what to do with the information we find, decide whether it is credible, and opt for the appropriate action.

In his post on Choice, Seth Godin points out that we have many more choices than we did several hundred years ago. I know that I turn to the Internet frequently to choose products, services, and sometimes even personal decisions. It is usually my starting point for research, from which I determine the remainder of my research.

We make choices every day on whether or not to get out of bed, what needs to be done that day, and how we will act. We choose what food to consume, which products to purchase, and where to spend our time.

Has the Internet made our copious choices easier or more difficult?

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