Thursday, March 29, 2007 at 5:16 pm (internet)
We are a society with a short attention span. The Web fits right in with that trait because it is a source of immediate information. With high-speed Internet, we can quickly get online, find the answer to our question, and be on to the next task in seconds flat.
Web statistics can attest that users generally look at only 2 to 3 web pages on any given site, and 30 seconds on any given page. This indicates they look for exactly what they want and either find it quickly or give up and move on to the next site (hopefully the former, rather than the latter). We want information quick, we want it now, and we have little tolerance for websites that don’t clearly tell us where to find what we want.
So which came first- the short attention span or the Internet? Either way, the two feed off of one another. Those with short attention spans can go to the Web for quick information keep moving to the next thing.
That’s all I have to say on this subject. On to the next thing… .
Monday, March 26, 2007 at 6:50 pm (internet)
With more and more entertainment being supplied via the Internet, recognition is moving online as well. YouTube announced today the winners of the first YouTube Video Awards, recognizing the most popular original videos of 2006.
Users have flocked to YouTube to watch all sorts of self-created videos, proving that it is now quick and easy to watch videos over the Internet. So much for cuddling on the couch. As I mentioned last week, online video sites like YouTube allow us to share in a collective experience. On top of that, some people are able to stretch their fifteen minutes of fame. Look at the winning videos and you will see that average non-celebrities are gaining celebrity status because of their homemade creations. Anyone can become famous on the Internet with a little creativity and PR.
My favorite new celebrities are Ok Go with their nimble choreography:
Sunday, March 25, 2007 at 9:42 pm (web design)
Setting up websites has become rather easy thanks to free hosting sites and templates. This weekend I set up a website for the local youth baseball team in a matter of hours. The team’s parents will be able to see announcements, schedules, rules, and practice tips. The purpose is to aid communication.
It surprises me that more people don’t take advantage of web communication. Sure many have websites, but how often have you been unable to find what you need on a site? Sometimes their intentions are unclear. Sometimes their information is incomplete.
A few things to consider if you have a website are:
Why do you have a site?
What are you trying to accomplish?
Does your home page tell users what they need to know and what to do next?
Every website can gain from a periodic review to make sure it is still on track.
Tuesday, March 20, 2007 at 6:23 pm (internet)
MySpace is joining in on the political fun of the 2008 presidential election with the Impact channel.
The New York Times describes it as, “an online version of a town square, a collection of links to political MySpace pages that will make it easier for the site’s 60 million American users per month — many of them from the traditionally elusive and apathetic youth demographic — to peruse the personal MySpace pages of, so far, 10 presidential candidates,” (see The Future President, on Your Friends List).
Here users will find candidate blogs, videos, photos, and links. They can even add candidates to their friends list. The Impact channel will provide voter registration tools and an easy payment method for campaign contributions. MySpace hopes that they will be able to play a strong role in online campaign strategies by “reaching people who are historically not interested in voting,” according to MySpace founder Tom Anderson.
With these efforts and others, like TechPresident.com, the United States public will be able to follow the candidates and the election in brand new ways.
On the flip side, candidates are readily building Internet campaign strategies as a means of reaching young voters.
All that’s left now is to see how it is received. Do users want politicians on their friends list and “digital yard signs” on their sites, or will this be a case of the parent trying unsuccessfully to portray cool.
Sunday, March 18, 2007 at 4:03 pm (web)
Check out this video collage of blogs on YouTube. The video was created by Darren of Blogged Out. You may find some new favorites for your blog roll.
As a reminder, the Blogged Out project starts tomorrow. Visit Blogged Out to find out more.